A day of customization fun

September 16, 2018

On Saturday, September 15th, dozens of shoppers from all over the city turned out for the grand reopening celebration at the Kings Plaza Mall! The mall hosted a weekend full of activities with live performances, free activities, and free giveaways. To learn more about the grand reopening click here

Samantha customizing shoes for Primark shoppers

In honor of the celebration, Primark hosted a weekend of activities throughout their Kings Plaza store. From 12-6pm Saturday 9/15 and Sunday 9/16, Primark had a custom denim bar, mini makeovers, sneaker artists, a DJ, and so much more! 

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The KicksBySammy booth was located in the sneaker section on the third floor. With each shoe purchase customers had the option to get the pair customized for free. Customers were able to view the KicksBySammy art menu and pick two designs to go on each side of the shoes. Design options ranged from initials to NYC skyline to donuts so that every age could enjoy!

Throughout the day, customers raved about the booth and said it was the best part of the event! Customers loved that they were able to purchase a simple pair of shoes and transform them into a one-of-a-kind pair. The event was a huge success with a line that wrapped around the third floor all day. 

Sammy painted a purple butterfly

on black leather Primark sneakers

Sammy speaking with happy customers

KicksBySammy booth setup