SWEET SPOT LABS

NYFW MEDIA EVENT 

Project

Sweet Spot Lab, was founded 12 years ago and is now one of the top hygiene products on the market for women. The brand's goal is to simplify a woman’s cleansing rituals by creating natural feminine skincare products. 

 

Tractenberg & Co, a public relations firm, was searching for a cool, hip interactive activity to have at their NYFW media event in NYC. Tractenberg & Co hired KicksBySammy to heat press undies with their unique hand drawn patches for the top beauty social media influencers and bloggers.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

RESULTS

Guests of the media event included past Bachelor stars and top beauty influencers! They all left with a unique and custom product. Guests enjoyed watching a custom piece come alive right in front of their eyes! The KicksBySammy booth was something fresh & new!